5 reasons creativity & business have a problematic relationship

I have a new article on Medium 

True creativity is confronting, confusing, unacceptable, and childlike. And nearly impossible to measure, contain or define. Creativity lives in the unknown…in a fairy-tale place that’s beyond how we are currently “looking.”  While businesses purport to be all about creativity, in truth, it’s a problematic relationship. Here are five reasons why:

1. Creativity is about expansiveness, unlimited possibilities, and being comfortable with the unknown.
2. True creativity is challenging, confronting, and rarely ‘acceptable.’
3. Creativity is confusing and not readily explainable.
4. Creativity is not separate from who are as humans — it’s not a “tool.”
5. Highly creative people are comfortable with childlike play.

Both Carl Jung and Albert Einstein said in different ways that problems can’t be solved at their own level. To come up with truly innovative solutions, to sincerely dwell in the creative, we have to shift our focus. We have to focus our attention in ways that don’t naturally align with business models that are focused on productivity and numbers.

Click here to read the full article.