The fluidity of method: Letting the work show the way

In management literature, there’s a concept called “contingency theory.” It teaches that what we want to create determines our methods. In other words, our approach must be shaped by the unique context, goals, and circumstances we’re working with.

Our methods are contingent upon the situation in front of us. They must adapt to the kind of work we’re doing, the specific challenges or opportunities at hand, the outcomes we hope to achieve, and even our personal style and strengths. What works brilliantly in one context may fail miserably in another.

Life is fluid. Business is fluid. Creativity, too, thrives on flexibility and openness. To try to force rigid systems onto a dynamic world is a recipe for stagnation. Our methods need to be fluid, evolving to meet the needs of the moment and the vision we’re bringing to life.

Your work is a creative product, whether you’re building a business, leading a team, teaching, or crafting art. The process of bringing it into being is inherently creative. Let the form of your work—the vision, the feeling, the outcome you’re striving for—inspire the methods you use.

When you allow your approach to be guided by the work itself, you tap into a kind of flow where innovation, insight, and alignment become possible. Creativity doesn’t come from sticking to a formula; it comes from responding to the unique energy and demands of what you’re creating.

Stay flexible. Stay curious. And trust the process as it unfolds. The methods will come when you let the work lead the way.