Your work is a creative product. Let its form inspire the appropriate methods.

In management literature, there is something called “contingency theory”—which means that what we want to create determines our methods.

Our methods are contingent upon the unique situation in front of us. 

They will also vary according to the kind of work we do, the particular situation that’s in front of us, what we want to create, and our own personality and work style. 

Life is fluid. Business is fluid. Our methods need to be fluid as well.

Your work is a creative product. Let its form inspire the appropriate methods.

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